Graphic Design
I create beautifully crafted & effective designs - online & print. I also do photography, illustration, animation, and info-graphics as the design requires.
Tech Expert
I will consult with you on mobile event apps and go on-site to your event and help attendees learn on how to use the app, as well as other tech and social media to make an impact.
Web Design
I work directly with you to establish your online goals, and give you a beautiful and functional website that will maximize the impact of your brand and drive business traffic.
Portfolio Highlights
Explore a snapshot of my creative journey throughout the years. From crafting impactful signage, engaging brochures, and compelling bio books in the realm of event planning to designing distinctive branding for both destination travel and higher education. Dive into a diverse portfolio that includes my expertise in producing catalogs, annual reports, and a myriad of other projects within the dynamic landscape of retail. Each piece reflects my commitment to delivering excellence and innovation in every aspect of design.
Toys"R"Us Experience
During my tenure as a senior designer at Toys”R”Us, I took the lead in conceptualizing and executing creative designs across a spectrum of printed materials. From crafting visually appealing catalogs and impactful magazine ads to designing eye-catching signage, distinctive shopping bags, and comprehensive annual reports, my role encompassed a diverse range of projects.
One of the highlights of my time at Toys”R”Us was being honored with an Ad Q award for a magazine supplement—a testament to my dedication to producing high-quality, award-winning design. It’s not just about creating visuals; it’s about making a lasting impression that resonates with the audience. My work at Toys”R”Us reflects my commitment to excellence and innovation in every design endeavor.
Western Illinois University Branding Showcase
As a designer dedicated to elevating the identity of Western Illinois University (WIU), I spearheaded the creation of a diverse array of branding materials. From meticulously crafted catalogs and engaging brochures to eye-catching calendars, impactful billboards, and even dynamic bus wraps, my role extended across a broad spectrum of design projects.
Here’s a glimpse of some of the work I’ve contributed to WIU—a small sample that reflects my commitment to enhancing brand awareness for this esteemed institution. Each piece is a testament to my passion for creating visually compelling and effective branding materials that resonate with the unique spirit of Western Illinois University.
Elevate Your Brand With Custom Marketing Collateral
In the realm of marketing collateral, I specialize in crafting visual identities that seamlessly encapsulate the essence of your company. From designing distinctive logos that serve as a visual anchor to creating polished stationery that communicates professionalism, and crafting engaging brochures that tell your brand story, to designing badges and impactful sell sheets—I ensure every piece reflects the unique look and feel of your business.
Let’s embark on a creative journey together, where each element is meticulously designed to enhance your brand presence and leave a lasting impression. Elevate your marketing collateral with a touch of creativity and a commitment to capturing the essence of your company.
From My Clients
It's hard to toot my own horn, so here's what some of my clients are saying about me!
"As a former direct supervisor of Caren Bordowitz, I can personally attest that Ms. Bordowitz’s expertise, knowledge, proficiency, and work ethic are simply outstanding. She has phenomenal creative skills, with superior proficiency in InDesign, PhotoShop and DreamWeaver, and her work is noted for highly professional designs. She continually looks for ways to enhance her skills and learn new programming through webinars, self-guided tutorials, and formal classes. Caren is fast on her feet and has the innate ability to meet even the tightest of deadlines. She is a responsible and reliable employee, and is the epitome of a team player."
"Caren has stepped into her role and done over and above when the need arises. Her ability to open up the academic year without the marketing manager and limited time helped the unit succeed in August of 2017."
"Caren is an extremely proactive designer and project manager while tackling projects of any size. She is equally adaptive to changes that inevitably occur and seeks solutions that are both creative and logical. Caren also maintains clear communication with clients while juggling all facets of each project. Caren helped design award winning publications."
"We were in a pinch and needed someone that could help with a program book for one of our biggest client conferences. Caren was able to step in and get the job done with minimal input, taking every edit and change in stride. In the months since then, she has become one of our most valuable assets helping us create amazing conference programs, banners, and web graphics."
"As a graphic designer at BTX, Caren brought our marketing department to another level. Caren is creative, smart and always had fresh ideas. She constantly kept up on industry trends which kept our marketing department on the cutting edge."
"Caren combines strong graphic design skills with equally strong ability to communicate with colleagues and clients. Caren’s design work brings fresh life to the existing institutional brand and her advanced knowledge of graphic application programs streamlines the process. When working with clients, she not only accurately determines their design needs but aligns them with the larger institutional marketing goals. Caren’s creativity inspires her co-workers, her management skills keep projects to their time lines, and her positive attitude and willingness to share her knowledge make it a pleasure to work with her."